Huffy BMX-style bike for kids.
Strategic Direction: Capture the sense of daring and freedom of childhood bike-riding
Concept Development for Cronan Artefact- a San Francisco clothing store featuring comfortable, functional, but well designed clothing.
Strategic Direction: Clearasil as part of an every-day cleansing routine-- one that leads to success.
Concept Development for a mix & match set of perfumes. A woman can combine the scents to create her own distinct mood.
League of Chicago Theaters
Assignment: Encourage Chicago residents to break out of their usual routine and explore the many options in the Chicago Theater scene.
Museum of Broadcast Communications
Assignment: Create a tag line to promote attendance at the museum and to communicate the museum's mission to preserve and celebrate American broadcast history.